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Yahoo E-Mail

Yahoo Inc. is offering free e-mail accounts under two new designations in an effort to attract Web surfers unhappy with their current addresses.

Yahoo will begin registering new addresses under the domains of "ymail" and "rocketmail" at

It will be the first time that Yahoo has offered e-mail accounts under umbrellas other than its own company name since it became a correspondence conduit in 1997.

Yahoo purchased the parent company of Rocketmail a while ago and Rocketmail users at the time of the acquisition were allowed to keep their existing accounts, but Yahoo hadn't accepted any new addresses under that name until now.

Yahoo decided to allow the new e-mail designations after being driven by the difficulty that people are having as they try to find an appealing e-mail handle under the Yahoo domain.

Yahoo is hoping the additional options created with the ymail and rocketmail will help boost its e-mail growth.

With 266 million worldwide users in April, Yahoo is the e-mail market leader, according to the latest data from research firm comScore Inc. Microsoft Corp., which unsuccessfully tried to buy Yahoo for $47.5 billion, is a close second at 264 million users.

About 101 million people used the Internet search leader's Gmail in Apri. E-mail accounts at both Yahoo and Microsoft have been growing at a slower pace than Google Inc.'s Gmail, which has added more than 30 million users in the past year.

E-mail under the ymail and rocketmail designations will offer all the same features as the Yahoo domain, including an unlimited amount of storage capacity.

When it entered the e-mail market, Yahoo provided just 3 megabytes of free storage per account. But Google changed the competitive landscape in 2004 when it introduced gmail with 1 gigabyte of free storage under its Gmail service. Gmail now offers more than 6 gigabytes of free storage. $6.95 .com Sale 120x90