With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they're AdWords campaigns, email campaigns, or any other advertising program. With this information, you'll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process.
Getting started with Google Analytics may seem over-whelming at first. Google Analytics offers so much at no cost.
- The first thing you need to do is visit the Google Analytics site to get signed up. Of course, you'll need a site such as a blogger blog to use it.
- Get your feet wet before you jump in. There is an introduction video that you should watch.
- Create your Analytics account:
- Visit http://www.google.com/analytic
- Enter your Google Account email and password and click Sign In. If you don't have a Google Account, click Sign up now to create one.
- Click Sign Up.
- Enter your Website's URL, making sure to select either http:// or https:// from the drop-down list. Enter a nickname for this account in the Account Name field, then click Continue.
- Enter your contact information and click Continue.
- Read the Google Analytics Terms of Service. If you agree to these terms, select the Yes checkbox and click Create New Account to continue.
It's important to configure your profile in order to get the most out of your reports. To access your profile settings:
- In the Website Profiles table, find the profile to edit.
- Click Edit. The Profile Settings page appears.
- Click Edit on the Main Website Profile Information table.
- Default page
Setting this to the default (or index) page of your site allows Google Analytics to reconcile log entries for www.example.com and www.example.com/index.html, for example. These are in fact the same page, but are reported as two distinct pages until the Default Page setting has been configured.
there are a few scenarios that require small updates to the tracking code on each of your pages. If any of the following apply to you, follow the instructions to update your code before adding it to your pages.
Learn how to:
- Track multiple domains in one profile (eg. a main site as well as a secure store site)
- Track more than one subdomain in one profile
- Track multiple domain aliases
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- Add the tracking code to your pages
Google Analytics only tracks pages that contain the Google Analytics tracking code. You'll need to add this code to each page of your site, either manually or through the use of includes or other methods.
To access your tracking code:
- Sign in to Google Analytics.
- From the Analytics Settings page, find the profile for which you would like to retrieve the tracking code. Please note that tracking code is profile-specific.
- From that profile's Settings column, click Edit.
- At the top right of the Main Website Profile Information box, click Check Status.
- Your tracking code can be copied and pasted from the text box in the Instructions for adding tracking section.
- Basic installation - Copy and paste the code segment into the bottom of your content, immediately before the tag of each page you are planning to track. OR, in blogger, simply go to your layouts tab, page elements and then add an html element. You can copy and paste the code there.
Once you've completed this step, Google Analytics will begin collecting traffic data. You'll be able to see data in your reports within 24 hours.
For AdWords advertisers, Google Analytics can currently import cost data from AdWords campaigns. To link your AdWords and Analytics accounts, log in to your AdWords account and follow the steps provided under the Analytics tab.