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Google Website Optimizer

Google now offers a great service for small businesses with websites.
Website Optimizer will help you study the effects of different content on your users. Testing will enable you to identify what users respond to best so you can create a website that will be more effective in getting the business results you want.
  • Increase website conversion rates
  • Decrease visitor bounce rates
  • Increase time spent on your site
  • Increase visitor satisfaction
  • Eliminate guesswork from site design

Why guess what site content and designs best convert your visitors, when you can find out directly from them?



Choose the pages and content to test
Using our web-based interface, provide us with the content -- headlines, images, or text, for example -- and design alternatives that you’d like to test.

Test these changes with your visitors
Website Optimizer will then show these content and design alternatives to your site visitors, all the while monitoring which combinations lead to the highest conversion rates.

Learn what changes drive the most conversions
Our intuitive reports allow even the mathematically-challenged to quickly and easily identify and implement the best combination.


Free web application
Begin driving more conversions and revenue from your website without purchasing and licensing costly software. Sign up now and begin your first experiment in minutes.
A/B Split & Multivariable Testing
Identify your most effective site elements. Test everything from individual copy blocks and images to complete page layouts.
Designed For Marketers, By Marketers
Your time is valuable, and small changes can drive big results. So we’ve designed Website Optimizer to require minimal IT support, giving marketers greater control, flexibility, and speed.
Intuitive Reporting
You shouldn’t have to be a mathematician to conduct even the most complex of tests. Our intuitive graphical reporting interface tells you exactly how each aspect of your test is impacting the bottom line, helping you to remain focused on your business.

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