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Tips on choosing colors

The use of colors can be very important as a key element of retaining visitors- both new and repeat. Studies show that if someone feels comfortable they will be more at ease and feel welcomed. The importance of this to your blog or site is that the more welcomed your visitor is, the more likely they will be to stay longer and come back again.

Harsh colors can make a person not want to stay and thus, move on quickly after landing on your page.

Here are some tips to keep in mind when choosing and using colors.

  • Colors found in nature are generally more pleasing than colors that are created. This would include sky blue, grass green etc.
  • Colors not found in nature, such as reds, can cause eye fatigue.
  • Remember to have a good contrast between the background of your page and the test. This will make readability easier. Don't use opposites (from the color wheel) such as green against red.
  • Be consistent with your color use throughout your site. It will make you look more credible.
  • White space is important in eliminating the feeling of clutter and chaos.

  • Red: energy, passion, excitement, power. Red can also imply aggression anddanger.
  1. Use light red to show joy, sexuality, passion, sensitivity, and love.
  2. Use pink to show romance, love, and friendship.
  3. Use dark red to show vigor, rage, anger, leadership, and courage .
  • Brown suggests stability and denotes masculine qualities.
  • Blue: A color found in nature, represents coolness, spirituality, freedom, patience, loyalty, peace, trustworthiness.
  1. Light blue is associated with health, healing, tranquility, and understanding .
  2. Dark blue represents knowledge, power, integrity, and seriousness.
  • Yellow: light yellow is used to show optimism, happiness, brightness, joy.
  1. Dull yellow represents caution, decay, sickness, and jealousy.
  2. Light yellow is associated with intellect, freshness, and joy.
  • Green: Another color found in nature, can represent life, nature, health, wealth, prosperity .
  1. Dark green is associated with ambition, greed, and jealousy.
  2. Yellow-green can indicate sickness, cowardice, discord, and jealousy.
  3. Aqua is associated with emotional healing and protection.
  4. Olive green is the traditional color of peace.

  • White: purity, cleanliness, youth, freshness, peace.
White can represent a successful beginning. When used in advertising, white is associated with coolness and cleanliness because it's the color of snow. White is also used to suggest simplicity such as in high-tech products. White is associated with hospitals, doctors, and sterility.
  • Black: power, elegance, secrecy, mystery.
Black gives the feeling of perspective and depth. Keep in mind that a black background diminishes readability. Use of black or gray background to make the other colors stand out.