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Guest Blogger- Shakespere

Shakespere Smith (he says it's his real name) calls himself a "small time writer for a small time publication". In the Blogger world he is known as the author of . We are taking turns as guest bloggers on each other's blogs.

There has been quite a bit of chatter lately about Google killing off their adSense and most importantly, the blogger's ability to make a few cents through paid per click advertising.

My question is, won't the change to cost per action hurt Google as well?

According to flipboard, there are around 210,000,ooo blogs world wide. Technotari says they are "currently tracking 112.8 million blogs and over 250 million pieces of tagged social media." The World Live Web is incredibly active, and according to Technorati data, there are over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second.

The average blog may get 10 hits a day. This is taking into consideration that there are long time blogs getting 200+ a day and a large number of bloggers that quit after the first month.

Blogger promoted, prior to this past week, the use of AdSense in blogging. What a great idea. They run their clients ads on blogsites and if someone clicks on it Blogger has to pay the host a very nominal fee for hosting the ad. On an extremely very odd occassion, if someone actually clicks on an ad on a blog and follows through with a sign-up or purchase, the blogger would make a few (maybe $5) bucks. Before the blogger could get paid they would have to amass $100. For many blogs- that could take 6 months to a year. This makes for a good chance that they would never even meet the $100 mark. Google AdSense actually had a good thing going.

Someone seemed to be getting a bit greedy.
As of August 31st, Bloggers will need to run a new kind of ad on their blogs and will only get paid if someone actually signs-up or purchases something because they clicked on the ad. What are the chances of this actually happening? The best part is that Google won't have to pay the blogger until the blogger amasses $50 per advertiser.

What is to keep bloggers from running to other forms of advertising?
Smart bloggers will be looking around and the result will ultimatly be fewer blogs carrying Google ads. Such an amazingly technological company has made a poor decision. The end result could be a loss of incentive for blogging. Bloggers will take a step back and use their blog as a web log diary just like in the old days.


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