Advertise- Get Traffic

This is part of a series of posts concerning advertising your blog. Today I will focus on MSN search advertising.

Why MSN is a good choice.

Believe it or not, the world does not revolve around Google. MSN is third in search engine volume falling behind Google and Yahoo. This means that there are also options for advertising. Yes, Google may return a plethora of search results. The problem for the searcher is that sometimes there are too many results and it may be hard to filter through them for the specific quest. For the Google advertiser, this means more competition to get your ad more visible.

Sometimes you may be better off using a smaller advertising medium. The cost to advertise may be substantially lower. Yes, Google may get you more clicks but, you'll pay for them.

MSN is by no means little.

Boost Your Traffic with Content Ads

Expand your reach to millions and help achieve your target goals by extending your Live Search campaigns to the Microsoft content network.

• View Network.
• Learn how to get started with Content Ads.

Use Microsoft adCenter Add-in for Keyword Research

This new add-in is a keyword research and optimization tool, based in Excel, which enables you to manage keyword lists, keep precise metrics, and more.

• Free Download.
• View Tutorials.

Low-cost Solutions Across Search and Display

Microsoft Advertising not only provides cost-effective search advertising solutions, but entry-level display opportunities including email solutions, online shopping, banner advertisements, and more.

• Costs range from $3,000 USD to $15,000 USD per month.
• Learn about the benefits of combining search and display.

MSN claims these Live Search key facts:

• There are 43 million unique users on Live Search.
• Costs $5 USD to sign up. After that you only pay when someone clicks on your ad. Cost-per-click (CPC) bids start as low as $0.05/click. Learn more about pricing.
• You can import your existing search campaign using Microsoft adCenter and quickly build out or expand keyword lists with adCenter Add-in^Beta for Excel 2007.

Search Advertising on Live Search With Microsoft search advertising, you create your adCenter account, define your target market, and set an ad budget. You can easily import your search campaign, pay on a cost-per-click (CPC) basis, and access 43 million unique users.

MSN offers a variety of options. I would suggest that you start small and work your way up. Consider a budget of $10 a week.

Boost Your Traffic with Content Ads

Expand your reach to millions and help achieve your target goals by extending your Live Search campaigns to the Microsoft content network.

• View Network.
• Learn how to get started with Content Ads.

Use Microsoft adCenter Add-in for Keyword Research

This new add-in is a keyword research and optimization tool, based in Excel, which enables you to manage keyword lists, keep precise metrics, and more.

• Free Download.
• View Tutorials.

Low-cost Solutions Across Search and Display

Microsoft Advertising not only provides cost-effective search advertising solutions, but entry-level display opportunities including email solutions, online shopping, banner advertisements, and more.

• Costs range from $3,000 USD to $15,000 USD per month.
• Learn about the benefits of combining search and display.

Tips-

• Do a search engine search for coupons. Obviously, use MSN search if you are searching for MSN coupons.
• Start low on the bidding when you bid for spots.
• Read the marketing book MSN will send to you for further tips.