The fact is that Google gets over 60% of the search engine business. You've seen and hosted their ads. The Google network is the largest in the world.
You're going to pay a bit more to advertise with Google but, you'll definitely get more hits.
Here is how it works- according to Google.
You create your ads
You create ads and choose keywords, which are words or phrases related to your business.
Get keyword ideas
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It's that easy!
With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google content network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.
Target the right user in the right context
Using your keywords, Google's contextual targeting technology can automatically match your ads to webpages in our content network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.
Measure and optimize your results
With the Placement Performance Report , you have visibility into where all your ads appear. Review your ad's performance on a site-by-site basis to see impression, click, cost, and conversion data, and use this data to identify well-performing sites to target more aggressively and low-value placements that require content optimization or exclusion. Be sure to sign up for analytics as you can use advertising and analytics together.
Google partners put you in front of more potential customers. Their partners include AOL, Ask.com and more.
Google allows you to Set your budget
There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad. I never hit my daily budget. To ensure that I don't I'll pay a certain amount each week for my advertising and when it runs out for the week, it runs out until I feel like adding more.
Start your budget low- $10 a week
Keep checking on how much you are paying per click. If it seems like you're getting too many clicks, you can lower the amount you bid until you feel more comfortable.
Look for coupons. Sometimes you can get them from hosts.
Check your analytics to see which keywords are working best and where the hits are coming from.