YouTube going Sponsored Video

It had to happen at some point.

Facing more pressure to profit from its huge audience, YouTube is letting advertisers promote their commercial clips alongside the search results on the YouTube site.

The system channels a concept that has turned YouTube's owner Google Inc. into one of the world's most profitable companies.

Advertisers can now tie their commercials to specific words entered into YouTube's search box.

According to YouTube

• Want to get people watching your video?

  Do you think your video can be the next big thing? Are you frustrated that people can't find your video on YouTube?

  Use Sponsored Videos to surface your video to the YouTube community.

  Promote your videos on YouTube with Sponsored Videos.

  Sponsored Videos allows any video uploader to surface their video content on YouTube by targeting users that are interested in seeing their content.

  Sponsored Videos is a self service tool.

  You can manage this program yourself through a simple and easy-to-use dashboard!

  Next Topic»

1. Create your video promotions.

Create your promotion and choose your keywords, which are words or phrases related to your video.

2. Your video promotions appear on YouTube.

When people search on YouTube using one of your keywords, your sponsored video may appear above or next to the search results. Now you're reaching an audience that's already interested in your videos.

3. Build your following.

People can simply click on your sponsored video and are taken to a watch page or channel page to enjoy your content. If they like your video, they will come back for more. It's that easy!

• Set your budget

  Concerned about costs? Don't worry - Sponsored Videos puts you in complete control of your spending. There's no minimum spending requirement--the amount you pay for Sponsored Videos is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.

  Pay only for results

  You’re charged only if someone clicks your Sponsored Videos promotion, not when the promotion is displayed.

The new platform, initially available only in the United States. It is expected to appeal to video creators who want to attract a larger audience to clips they have posted on YouTube.

Of course ranking had to fit in. Some clips that might not normally rank high in the primary results of a YouTube search could appear on the first page as a "sponsored" video if a bidder is willing to pay a high enough price for a click and offers compelling content.


At YouTube, 13 hours of new video are being uploaded to the site every minute.
It attracts more than 300 million worldwide users.

Last month, YouTube began allowing advertisers to place a button under videos to offer viewers a chance to buy music, movies or other products featured in a clip. YouTube also is experimenting with ads that could appear before, during and after the professionally produced TV shows and movies that can now be watched on YouTube.