Facing more pressure to profit from its huge audience, YouTube is letting advertisers promote their commercial clips alongside the search results on the YouTube site.
The system channels a concept that has turned YouTube's owner Google Inc. into one of the world's most profitable companies.
Advertisers can now tie their commercials to specific words entered into YouTube's search box.
According to YouTube
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The new platform, initially available only in the United States. It is expected to appeal to video creators who want to attract a larger audience to clips they have posted on YouTube.
Of course ranking had to fit in. Some clips that might not normally rank high in the primary results of a YouTube search could appear on the first page as a "sponsored" video if a bidder is willing to pay a high enough price for a click and offers compelling content.
At YouTube, 13 hours of new video are being uploaded to the site every minute.
It attracts more than 300 million worldwide users.
Last month, YouTube began allowing advertisers to place a button under videos to offer viewers a chance to buy music, movies or other products featured in a clip. YouTube also is experimenting with ads that could appear before, during and after the professionally produced TV shows and movies that can now be watched on YouTube.