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EntreCard Backs Down

Over the weekend, EntreCard sent out an email to users informing them of changes in the near future. The changes included taking in outside advertising.

Despite the fact that the email was sent over the weekend and could have been easily ignored, it wasn't. EntreCard responded to it's users with the following blog posts.

No credit fee to reject paid ads

Written on March 16th, 2009 by User ImageGraham

Guys n gals of Entrecard, there has been much controversy over the last few days regarding some proposed changes. Despite what has happened, I am very proud of each and every one of you. For you all to strongly share your feelings in some way, whether via blog posts, forum posts, comments here or via twitter, it humbles me that so many of you care. I appreciate all of your feedback.

As a direct result, and with the intention of moving forward as a team with the respect of our members, we wish to directly address your biggest concern with the new changes: having to pay a fee to reject paid ads.

We’ve listened to you loud and clear about the massive ad platform we’re launching, and over and over one piece of feedback kept popping up: “I don’t want a credit fee to reject ads!”

We were initially planning on charging a small fee to decline paid ads running through the network. The intent of this was to make sure that most ads run, while allowing you to reject ones you really don’t like.

But now it has become quite clear that as a community, you don’t agree with having to pay a fee, even if it’s just in the form of our virtual credits, to decline ads.

So, we have officially removed the planned credit-fee to reject. Rejecting any paid ad you wish will now be completely free when our new platform launches. As we move forward though, please understand that running these paid ads on your blog not only supports Entrecard, but also supports the entire virtual economy of Entrecard by providing the money needed to convert credits into dollars via our credit exchange that we are simultaneously rolling out.

I hope this has addressed all of your biggest concerns with the platform. I’d like to assure each and every member that we are here to work with you, not against you, and we listen at all times across all mediums.


The one page-down rule will apply to screen resolutions of 1920×1200. This is the maximum screen resolution out of all Entrecard members, so there will be no one in the system who cannot place the widget within one page-down of their own personal screen and still be in violation.

Again, what this means is that no matter what your screen resolution is, you can place the widget within one page-down of your computer screen and be in compliance.

Greetings Entrecarders!

While a lot of the dust is still settling around our recent announcements, an important change has already been made.

The “Above the Fold” rule that we notified you we were implementing in a week’s time has now officially been changed to a “1 Page-down Rule.” What it means is that your widget should be placed withing one stroke of the page-down key.

It was immediately clear after our announcement that a strict “above the fold” mandate was not something that many members wanted to, or could, comply with. So, as a clear signal to you, our members, that we listen to all your feedback and incorporate as much of it as we can, we’ve gone ahead and decided on the change.

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