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Even Google Feels the Cut Backs

Google Inc. is giving up on selling print ads in newspapers .

It is is part of a cost-cutting campaign aimed at boosting Google's profits.

Under the program, potential advertisers were allowed to bid online to fill unsold space in the participating newspapers, leaving it up to publishers whether to accept the offers.

But Mountain View, Calif.-based Google concluded that its online expertise wasn't paying off in print, prompting management to pull the plug on its newspaper program effective Feb. 28.

The decision affects about 800 U.S. newspapers, up from the 50 publications that had initially enlisted Google's help.

Without providing specifics, Google pledged to help newspaper publishers find other ways to make more money, presumably by driving more traffic to their Web sites and helping them sell more Internet ads.

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